There are fewer brands and vehicle types to choose from for South African buyers for the first time in 10 years according to new data from Lightstone – and, the bad news for students, is they are paying more for their Entry segment vehicles, while it is actually shrinking in choice.
Over the past decade, this segment has been dominated by the likes of the Volkswagen Polo Vivo, Toyota Etios, Hyundai Grand i10, Kia Picanto and Renault Kwid.
In 2014 the Entry segment was the biggest selling segment in the Passenger market, with 26% market share, followed by the sub-Small and Small segments, with 20% and 18% share respectively. The Entry segment held this position until 2022 when it was usurped by the fast-growing Crossover segment, which had only reached the second spot in 2021.
In 2014, 19 different brands were selling 31 separate vehicle types in this segment. Chevrolet, Ford, Hyundai, Renault, Toyota and Volkswagen all reported more than 5 000 units sold over the year. By 2019 there were 10 makes and 16 types in the segment, and those that fell away included Chery, Chevrolet, Citroen, FAW, Fiat, GWM, Mitsubishi, Proton and Tata.
Entry segment vehicle mix: 2014 – 2023
By 2023 a further four brands had dropped out of the segment (Datsun, Ford, Honda and Peugeot), leaving just six remaining, providing 14 vehicle types. This means the Entry segment brand pool has contracted by 68% over the last 10 years, and the number of vehicle types has shrunk by 55%.
When it comes to students looking to purchase their first car, the choices can often feel overwhelming – from safety features to budget constraints, there are many factors to consider to make the right decision.
In the realm of selecting a vehicle for a student, the paramount importance of safety cannot be overstated. The reality of daily commutes to educational institutions and the occasional jaunts with peers necessitates the possession of a vehicle that does not compromise on safeguarding its occupants.
We offer a wide range of pre-owned cars ideal for students - just a click away
Vehicles equipped with advanced safety mechanisms such as comprehensive crash bag systems, anti-lock braking systems and electronic stability programmes are essential in mitigating the risks associated with road travel.
These features play a crucial role not only in preventing accidents but also in offering crucial protection should an unfortunate collision occur. It is this inherent need for security on the road that elevates safety to the forefront of considerations when choosing a student's car. The emphasis on safety reflects a broader understanding that while cars facilitate mobility and independence, their primary function should invariably be the preservation of life and minimisation of harm.
Navigating the expansive array of automobiles earmarked for students unveils an eclectic mix of models that cater to varying preferences and needs. The marketplace teems with a plethora from compact hatchbacks, lauded for their manoeuvrability and fuel efficiency, to more robust SUVs, offering ample space and a commanding road presence.
This diversity ensures that, regardless of a student’s lifestyle or driving habits, there is likely a vehicle that aligns with their specific criteria. Utility aside, the aesthetic appeal of a car also plays a significant role in the selection process, with the design and colour being key factors for many young motorists.
Additionally, technological integrations, such as connectivity options and infotainment systems, have become increasingly important, adding another layer to the decision-making matrix. Despite the enticing variety, it behoves prospective owners to weigh these choices against their intrinsic needs, prioritising practicality and safety over mere cosmetic allure or the latest tech offerings.
This broad spectrum challenges students to delve deeper into the intricacies of each option, encouraging a more nuanced understanding of what truly constitutes a prudent automotive investment.
Within the constraints of a limited budget, identifying a vehicle that does not compromise on safety necessitates a strategic approach. It is imperative for students or those purchasing on their behalf to discern which safety features are non-negotiable and which can be seen as additional luxuries.
Check out our financial calculator to see what you can afford.
This process often involves a meticulous comparison of safety ratings across various models, alongside an analysis of maintenance and repair costs which can significantly impact the long-term affordability of the vehicle.
Opting for a pre-owned vehicle from a reputable source – such as CHANGECARS – presents a viable route to accessing higher-spec models that may otherwise be out of reach financially if pursued new.
Such cars can offer advanced safety systems — including but not limited to autonomous emergency braking, lane-keeping assistance, and adaptive cruise control — at a fraction of the cost. Furthermore, the emphasis on provenance and history checks when selecting a used car ensures the vehicle's safety integrity has not been compromised over time.
By prioritising essential safety features within the constraints of a budget, it becomes possible to secure a vehicle that offers peace of mind on the road without necessitating a significant financial sacrifice.
Objective analysis stands as the cornerstone in navigating the spread of vehicles available for students. A meticulous evaluation encompasses a thorough investigation into various factors such as vehicle reliability, potential resale value and the cumulative cost of ownership over time.
It necessitates delving into comparative studies between different models, paying keen attention to peer reviews and professional assessments that offer insight into the performance and durability of potential choices. An integral part of this process is the examination of safety ratings, which provide a quantifiable measure of a vehicle’s ability to protect its occupants in the event of an accident.
Insurance? Not a problem. Just click here
A discerning approach also involves considering the long-term implications of owning a particular car, including insurance premiums, fuel efficiency and anticipated maintenance costs. In prioritising an objective viewpoint, prospective buyers are urged to set aside personal biases or superficial preferences, focusing instead on concrete data and proven performance metrics.
This disciplined methodology enables a comprehensive understanding of each option’s merits and shortcomings, guiding individuals towards a choice that aligns with their defined criteria for safety, affordability, and overall value.
The 3-door and 5-door hatchback have been a staple of the Entry segment, and have continued to consolidate their position over the last 10 years. In 2014 the hatch had an 82% share of sales in the Entry segment, with the balance being sedans. In 2023 this share grew to 92%, while the sedan share shrunk to 3%, and the nascent entry-level Crossover shape enjoyed a 5% share.
Colin Windell
Proudly CHANGECARS
